Denotation: Wear Reebok apparel and you will be as cool as 50 Cent.
Connotation: The poster is in black and white with a shade of green with white text and the background image is fingerprints printed on a sheet of paper which is usually associated with crime and a criminal record. The poster is trying to convince the audience of young adults and older teenagers that 50 Cent is 'cool'.
Colour: The film poster is in black and white to set a dark and gloomy atmosphere. The black background can connote bad, criminal, death and an evil. The white text on the film poster can connote cleanliness and purity. The colours shows that 50 Cent have a bad past filled with evil and bad event and the white can connote how different he is now and how he changed his life.
Composition: Their are two main images on the film poster which are a comparison and are a binary opposition (good v bad) firstly the left main image is a full image of american artist 50 Cent in a pose which could connote is authority and his power, and the right main image has finger prints in each section, which could connote that his past he was a criminal. The way the poster is set out like a good versus bad layout which could mean future and the past.
Size: The back background is half of the whole image and the brown background is also half of the main image which could connote his future and past and how different his life is now then before. The text is in white and in the left corner of the whole main image, which is a quote and could connote.
Type of shot: The shot of the main left image of 50 Cent is medium shot which connote his power and his command. The right image of the finger prints is a close up shot which can connote the former life he had.
Subject Matter: The subject of this film poster is how to achieve to best is life even thought you can have a bad and negative past, you can still gain a great positive future. 50 Cent is the main image and the main object and he is the unique selling point.
Setting: The setting of the main image is in a studio and police office. The reason why is the lighting of the image and the fingers printing is mostly iconic to be in a police station.
Lighting: The main image of the left picture, the lighting is from angle which show 50 Cent is a controlling and powerful shot. Low key.
Connotation: The infamous footballer is featured a lot in newspapers and magazines and for the wrong reasons. The illustration of him with pieces of articles and headlines about him portrays to the audience that he's in the newspaper a lot and most of the time it's for the wrong reasons.
Colour: The whole poster is in black and white with exception to the Puma logo and slogan. The words "Here's to the future headlines" implies that after Mario signing this new deal with Puma, he's going to be a changed man and he will be in the headlines for being very good at football rather than firing fireworks in his bathroom.
Composition: The left hand side of his face is totally black and the right hand side is a a lot lighter. This could suggest a transition from bad to good because left is usually associated with bad and evil and right is associated with good and peace.
Size: His face is the main feature on this poster and it covers it whole. The Puma logo on the bottom right is also relatively big and stands out.
Type of shot: You could make a good joke about the type of shots Mario takes in games because he misses a lot but in this poster it's a straight up portrait as he's staring right into the camera/audience.
Subject matter: The story out of this is that there is always a way out of a bad situation and you should always change for the better and prove all who doubted you wrong.
Setting: News reporters and paparazzi would usually be the ones who are posting these articles and reports about him.
Lighting: There is clear light coming from his right and that gives the effect of the dark shadow on his left side. This was done on purpose, it was not an accident.
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