Saturday 12 December 2015

Ideology: further reading

The World Of Mocking Jay: Ideology, Dystopia And Propaganda


1) There is a vital capitalist element to the way the main district is run; those in power control ideas, as well as resources. The world is caught under the dictatorship of President Snow, a man who believes more in his own supreme leadership than the people of his country. He invests his creativity into The Games and he purposefully aims to obliterate any hopes of rebellion. He believes that hope is the ‘only thing stronger than fear’, and he deals with rebels by spreading fear among the districts.

2) The Hunger Games films suggest that there are a lot of ideological beliefs shaped and influenced through the power of propaganda and the media. Using Marxist theory to assess this representation, we can see that the ruling class keep the poor under control through civic means; armies of ‘Peacekeepers’ are sent to control each district and to punish anyone who tries to defy the authority, whilst providing them with so little money that many are forced to break the strict laws to find means of keeping their families alive.

They Live - Understanding Ideology

1) The ideas that make up the accepted dominant ideology in the West change as new ideas develop, people discuss them, and they enter the mainstream. Here for example are four features that are generally agreed to be part of the accepted dominant ideology in the Western world

1. People should put their families first 
2. people should work hard for their money 
3. women should behave in feminine ways
4. and look after their appearance.

2) Italian Marxist philosopher Antonio Gramsci introduced the concept of hegemony, and its role in social control. He defined hegemony as an important way in which those in power maintain their control through consent rather than the use of force. Gramsci argued that the power of ideology derives primarily from ideas and structures which support so that it serves the purpose of, an elite social group which is able to dominate through ideas, rather than militaristic strength or fear.

3) The French Marxist theorist Louis Althusser offers a way of understanding how we are controlled through ideology. His view was that ideology is the greatest material power and dominates our day to day lives. through major institutions of society like the Government, Army, Police, Courts which are dominated by the ruling elite. These state agencies regulate social behaviour and repress the masses through violence, punitive law, and fear. Secondly, ideological state structure such as the Church, the media, educational institutions, the family unit. These looser institutions control and dominate implicitly through ‘common sense’ acceptance and social norms, rather than through fear.

4) Yes, it goes through all ages, genders and is a dominant global ideology in the 21st-century West, which constantly encourages us to want and to consume through advertising and marketing.

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