Institution: Brand values

Supreme is a skateboarding shop/clothing brand. The brand caters to the Skateboarding, Hip hop and Punk rock cultures, and the youth culture at large. They make clothes and accessories, but also manufacture skateboards that are collected like modern art.Unlike other clothing brands, who release their new collections all at once, Supreme releases a small number of items at a time, typically five to fifteen. This "drop" occurs online at 11 am local time in America, UK and Japan. This strategy maintains the aura of "hype" that the brand creates. Their shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only nine stores worldwide.

Supreme appeal to skateboarders, hip hop and punk rock cultures.

Hyped.

Five Guys is a fast casual restaurant chain focused on hamburgers, hot dogs, and French fries. The Five Guys menu is centred on hamburgers offered with American cheese or bacon,kosher style hot dogs, grilled cheese and vegetable sandwiches. The chain has something of a cult following and remarkable brand loyalty. Five Guys has been rated one of the most talked-about burger brands online. As Five Guys continues to expand into the West Coast comparisons have been made with In-N-Out Burger, another generally similar fast food chain. In 2012, Market Force Information polled 7,600 fast-food consumers, and Five Guys ranked No. 1 in food quality and taste, service, cleanliness, and atmosphere.

Five guys offer expensive luxurious burgers and holds great authenticity.

Authentic.

Tesla is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle power train components, and battery products. Tesla first gained widespread attention following their production of the Tesla Roadster, the first fully electric sports car. Tesla's strategy has been to emulate typical technological-product life cycles and initially enter the automotive market with an expensive, high-end product targeted at affluent buyers.Tesla operates stores or galleries usually located in shopping malls in 22 U.S. states and Washington DC. Customers cannot purchase vehicles from the stores, but must order them on the Tesla Motors website instead.

Tesla manufacture environmentally friendly cars but target affluent buyers.

Unique.

YouTube is a video-sharing website head quartered in California, United States. The service was created by three former PayPal employees in February 2005. Available content includes video clips, TV clips, music videos, and other content such as video blogging, short original videos, and educational videos.Both private individuals and large production companies have used YouTube to grow audiences. Independent content creators have built grass roots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.

YouTube is a video sharing website which includes content such as video clips and video blogs.

Original. 

Bathing Ape or BAPE is a Japanese clothing brand founded by Japan 1993. The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan. Bape frequently collaborates with other brands and features characters from popular media such as SpongeBob SquarePants, Marvel comics characters, Nintendo,DC Comics, and Hello Kitty and the Sanrio Family. These designs are used throughout the Bathing Ape range, on goodies, accessories, hoodies, jackets, T-shirts and shoes.

Clothing bran found in Japan, specialises in mens, womens and childerns lifestyle and street wear.

Virtue.